Australia has one of the highest skin cancer rates in the world, with 2 in 3 people being diagnosed in their lifetime.

Sunscreen is essential for areas we don’t want to cover with clothing, but many people don't use enough, forget to reapply it, or choose not to wear it because they don't like the greasy texture.

That's where UPF 50+ clothing shines.

UPF (Ultraviolet Protection Factor) clothing acts as a reliable, consistent and comfortable physical barrier that blocks 98% of harmful UVA and UVB rays the moment you put it on.

So, why don't more young people wear it?

Until now, UPF 50+ brands have catered to an older demographic who have long understood the importance of sun protection.

However, as skin health becomes a priority for the younger generation, the current style of UPF 50+ clothing doesn’t always align with what women in their 20s and 30s like to wear.

This results in wearing UPF clothing you feel daggy in, or doing your best to be diligent with sunscreen.

Yupieff was created to fill that gap.

Our goal is simple: to make UPF 50+ clothing that young women actually want to wear.

In order to reach that goal, I knew that Yupieff would need to be built collaboratively, not conventionally.

I'm so grateful for the rare opportunity I have to connect with a large community of women who follow me on social media.

This access has allowed me to put every major style decision to a vote, resulting in Yupieff garments being shaped by thousands of women across the globe.

We don't guess what you like - we ask, we listen and we implement.

The result? Sun protection clothing that doesn’t compromise on style, comfort or confidence.

Because the best form of sun protection is the one you’ll actually wear.

🩷 Lauren
Founder, Yupieff